1. Nearly 90% of traffic to most web sites is found by using a search engine or directory.
   
   
2. Anyone finding your web site through a search engine or directory is a potential customer because they have decided before finding your web site that they need what you are selling and are looking for you specifically.
   
   
3. Studies have shown that search engines and directories provide better results than other forms of online advertising.

Search engines are the primary interface between people using the Web and websites. So if you’re not found in the top 30 rankings when someone conducts a query for a keyword that discusses your product or service that ought to bring your site up, you’re really invisible on the Web.

Search engines are the only vehicles by which someone can search the Web. Find me a person who doesn’t use a search engine. And when they perform that keyword query, one of three things will happen: Your website will come up, or it won’t, or, worse, your competitor’s website will come up.

The challenge is that many people are designing sites without any consideration for how they will be considered by the search engines. There are literally dozens of things that people can do that will prevent their websites from being able to be indexed by the major search engines. And with the amount of money that people are spending on website design to engage in this process or maintain an ongoing commitment without considering the value search engines is really folly. Your website is only useful if people use it. And the most important way to get people to use it is to get it found in one place where everybody goes to search for content—and that is the major search engines.

Search engine positioning is simply a necessary component of any online marketing strategy. If you’re doing an online marketing program that doesn’t include search engine positioning it’s incomplete.

Major search engines attract more distinct visitors than almost any other Web site.

85% of all Internet user sessions involve someone browsing at a search engine. Your search engine ranking determines a major slice of your site traffic

We specialise in creating effective promotion for your Internet site. Our objective is to give you the most value in obtaining relevant visitors to your site.

For more information check out our services by clicking here.

© IROM Solutions 2003
808-544-0099